VIPER DART & PACKAGING REDESIGN

Client: GLD Products

I was tasked with updating all Viper darts and packaging from the previous outdated designs.

The goal for this project was to refresh the old item themes to look more modern and eye-catching. I changed the front of the packaging to show only one dart, rather than all three, and I used the back of the packaging to showcase each product's graphic theme. With Amazon as GLD's largest source of income, utilizing the back of the packaging in the main images alongside the darts is a strategy to grab the customer's attention while browsing - a lot like a mini poster for each product.